Resplendent on our packaging, communication and on selected products, the Savile Row Crest is both literally and metaphorically the embodiment of our brand identity and credentials.
The Colors: The regal combination of black, white and charcoal grey is a strong allusion to the Royal patronage enjoyed by Savile Row tailors. The colors also represent constancy; the white/silver of the heraldry is a sign of sincerity, a reflection of our regard for our customers as well as the quality and service we provide.
The Escutheon - our Shield: The corporate shield is divided in the 'tierced tau in reverse' manner, splitting the fields into three parts; the top half (the chief) bears a stagecoach, while the bottom half is divided into two sub-parts (the fess'), displaying scissors and stripes.
The Row: Savile Row was originally part of the grand estate owned by the nobleman, Lord Burlington. The grounds also encompassed Coach and Horses Yard, immediately behind Savile Row and the location of our head office. The coach in the central position of the shield, flanked by two horses, signifies our origins.
The 'Quarter Sinister': Here in the bottom right there are three pairs of scissors. This is a clear reference to our industry and the tools of our trade. The three represent our key principles: Service, Quality and Value. In the bottom right 'quarter dexter' there is a simple striped pattern; this depicts the cloth used in 'dummy' suits to ensure pattern and sizing are correct and before suits are cut in the client's real choice of cloth.
The Embellishment: The crown and banner decorating the top of the shield further portrays the strong historical connection between Savile Row and the monarchy.